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Achievement activity over time
New users over time
The first is "Played" which shows how many players have launched the game at least once. The second is "Active" which shows how many players have recently (2 weeks) launched the game. The last is "Perfected" and shows how many players have completed all the achievements for this game, provided the game has achievement support (otherwise this value will not show).
All three values are X% out of 100% where 100% are the total owners of the game. "Played" and "Active" percentages are calculated from Insight data (n=~500000) while "Perfected" is calculated from PlayTracker user data (n=~8000).