Lens audience segmentation
User interaction
User personalities
Veteran Collector
Has a huge library of games.
82% personality strength
Opposite personality: Fresh Recruit
Opposite personality: Fresh Recruit
Deep Diver
Plays a few games a lot.
61% personality strength
Opposite personality: Intrepid Explorer
Opposite personality: Intrepid Explorer
Device Juggler
Plays across multiple platforms.
55% personality strength
Opposite personality: Platform Specialist
Opposite personality: Platform Specialist
Determined Completionist
Hunts diligently for achievements.
55% personality strength
Opposite personality: Wandering Dabbler
Opposite personality: Wandering Dabbler
Concurrent players
Playtime distribution
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