Powerful cross-platform audience segmentation

Create a precise audience segment through filters like game ownership, playtime, achievement completion, and more. Explore your audience segment via graphs and trending lists, or apply it to a game to see how they intersect.

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Try it out with a free demo

Explore our most powerful analytics tool yet with fun demo Lenses made by our team:

FromSoft Completionists

PlayTracker users who have completed all of the achievements in one or more recent FromSofware "souls-like" titles on any platform, including all the Dark Souls games, Elden Ring, Sekiro, and Bloodborne.

Active Dota 2 enjoyers

PlayTracker users who have played over 10 hours of Dota 2 on Steam in the past year. The hardcore audience of a famously time-consuming GaaS.

Skyrim Procrastinators

PlayTracker users who have played a version of Skyrim on any platform (VR included) for over 10 hours, but have not completed the game's main story questline on any platform.

Back in my day...

PlayTracker users who played over 10 hours of games tagged "boomer shooter" on any platform.

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Or head to the Insight page of a trending game and apply a Lens to see how they intersect:

Boxart for Half-Life 2

Half-Life 2

+13.2 popularity recently
123 total popularity
Boxart for Half-Life 2: Deathmatch

Half-Life 2: Deathmatch

+10.3 popularity recently
98 total popularity
Boxart for DEATH STRANDING DIRECTOR\'S CUT

DEATH STRANDING DIRECTOR\'S CUT

+0.7 popularity recently
1 total popularity
Boxart for Call of Duty® Modern Warfare® II

Call of Duty® Modern Warfare® II

+9.1 popularity recently
31 total popularity

See the full picture with cross-platform correlation

Taken separately, the individual platform engagement data of what is actually a single user can portray three wildly different individuals.

With PlayTracker's unified cross-platform correlated engagement data we can see the full picture of a user and provide unparalleled insight into the market niches you care about.

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Hone in on your audience

Create an extremely specific audience segment using parameters like game ownership, playtime, geographical region, subgenre affection, achievement unlocks.

If you can't make it with our tool, contact us and we'll define your segment with a manual database query.

All the stats and graphs you need

Once your Lens audience segment is ready, dive into it with stats, graphs, and trending lists - or head to any game page to apply your Lens and see all kinds of data on how the two intersect.

If you can't make it with our tool, contact us and we'll define your segment with a manual database query.

A screenshot of some PlayTracker Insight graphs for various games

Take your insight to the next level

Get unlimited access to Lens with the ability to make your own by purchasing a subscription

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